Fractional Marketing · CX · Lifecycle · Automation
I help brands connect with their audiences (and increase revenue) through lifecycle, CX, and automation. I incorporate emotionally-resonant marketing ecosystems that blend data and delight.
I've officially started maternity leave. If marketing work is why you're here, please still drop me a line. My reply may take a little longer than usual, and I can't wait to talk once I'm back and taking on new clients.
The approach
Journeys mapped end to end, so first-time buyers become repeat believers and churn quietly reverses.
Every touchpoint looked at and tuned around the person on the other side of the screen.
The right message at the right moment, powered by clean data and thoughtful, AI-supported flows.
Notable roll-outs
A sample of outcomes across brands, funnels, and channels. The full picture lives in the case studies.
in raised capital, with AOV up 39% and AUM up 20% across the funnel.
increase in new customer count in the first 6 months, at a consistent CAC.
the expected conversion rate for churned customers.
In their words
Kaitlin possesses a wealth of tangible and intangible skills that make her an asset to any team. She has a keen design eye and highly refined aesthetics; an ability to quantitatively capture trends and marketing performance, even when quantitative measures are elusive; deep customer empathy; and the ability to communicate and collaborate in ways that propel teams forward.
Kaitlin is an expert at assessing tech solutions and ensuring all customer touchpoints are properly optimized. She’s usually ten steps ahead of marketers you’ve worked with. Her ability to uncover marketing opportunities are unmatched. She does a fantastic job at envisioning marketing outcomes and owning the roadmap towards its fruition. Every step of the way, Kaitlin will be there to support and to ensure forward momentum of projects.
Kaitlin possesses a rare mix of both technical ability and creative vision which consistently allowed our brands to continue to evolve. When presented with a challenge, Kaitlin found ways to meet the needs by looking for inspiration both internally and externally, and applying the latest technology available to achieve visually appealing results while maintaining or enhancing function.
Kaitlin is a true expert in her field. She brings clarity, focus, and a strong understanding of what actually drives results. What sets her apart is her ability to act as a compass—providing clear direction and aligning strategy with execution. She shines bright and consistently elevates the performance of the teams she works with. Highly recommend
Case studies, by journey stage
Case studies are shared on request. Let's talk first about what you want to achieve, and I'll put together a custom report on what we've done before.
Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we're curious… and curiosity keeps leading us down new paths.Walt Disney
Let's talk
Tell me about your brand and what you want to move. I'll get back to you as soon as I can, and we'll pick up properly once I'm back with clients.