Musings

The sound bits
of my day-to-day.

Welcome to the sound bits of my day-to-day. I typically find strange correlations between marketing, psychology, hospitality, customer experience, and my sculptures. Rarely might it make sense, but you're welcome to follow along and read anyway. It's mostly why I do what I do, what compels and inspires my work, and what I hope others can get out of it; a short and LARGE thank you to those who've supported and believed in my musings thus far.

To quote one of my favorite artists in the area, the brilliant David Crawford: “Feedback through the ‘contact’ link is welcome. I will try to be responsive to constructive criticism, and to have the hide of an alligator in deflecting pugilistic commentary intended to rupture my soft underbelly.”
building in publicGolden Thread HospitalityOregon Coast

Building a micro-resort on the Oregon Coast, in public

A personal dream under Golden Thread Hospitality: a small, design-led stay on the Oregon Coast. I am documenting the build in the open and looking for leads.

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marketing psychologycustomer journeycraft

I sculpt the way I build funnels

People are surprised that I do both bronze and brand strategy. To me it is one skill in two outfits: watch how a person moves, then shape the path they take.

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marketing psychologybronze sculpturebrand experience

What a bronze honey bear taught me about marketing

I cast a plastic honey bear in bronze to give an overlooked little thing some weight. That instinct turns out to be most of my job in marketing too.

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case studylifecycle marketingretention

Case study: the champagne flute win-back

We sent 140 hand-selected mid-funnel prospects a branded gift and a personal note. It returned about 10x the expected conversion rate and $753K in new investments.

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case studycontent marketingSEO

Case study: cloning my voice with ElevenLabs

We added a "listen to this article" option in my cloned voice across ten blog posts. Engagement rose 21.7%, with the best article up 40.3%.

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case studylifecycle marketingcustomer experience

Case study: unifying a disjointed customer journey

I turned scattered emails and touchpoints for a luxury property portfolio into one tracked, automated lifecycle program. 84.9% average conversion and $221M in leasing income assisted.

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case studywebbrand systems

Case study: a web overhaul across 85+ properties

I led a cross-functional rebuild of 85+ micro-sites and a corporate platform for a national luxury real estate brand. 3x faster rollouts, 34% lower costs, and a brand architecture still live ten years later.

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case studyanalyticsinfrastructure

Case study: building the core growth dashboard

Departments pulled metrics from different systems, so leadership never saw one truth. I built a centralized, self-serve dashboard that ended reporting drift: 0% discrepancy between marketing and revenue.

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