case studycontent marketingSEO

Case study: cloning my voice with ElevenLabs

We added a "listen to this article" option in my cloned voice across ten blog posts. Engagement rose 21.7%, with the best article up 40.3%.

September 5, 2025·1 min read

Case study: cloning my voice with ElevenLabs

TL;DR

Goal: get more people to actually consume our blog content (top of funnel).
Cloned my voice with ElevenLabs and added "listen to this article" across ten posts, testing a male voice against a female voice.
Result: +21.7% engagement, +69.7% engaged sessions, +6.9% average session duration, best article +40.3%, plus an SEO lift.
Meeting people where they are beats making more content.

The business need was to increase top-of-funnel conversion.

In mid-funnel marketing, blog content is a strong tool for educating potential customers. Written content runs into real barriers though: limited time, content fatigue, and everything else competing for attention in someone's day. The challenge was to make that content easier to actually consume.

What we did

We implemented Audio Native, cloned my voice with ElevenLabs, and added a "listen to this article" option across key blog articles to improve accessibility, engagement, and retention. We also tested a male voice against a female voice. This let people take in the content passively, or really, in whatever way they wanted, whether commuting or multitasking.

Listen to this article, narrated by Kaitlin Hubert

The results

21.7% increase in engagement rates across all ten articles in the test set
69.7% increase in engaged sessions
6.9% increase in average session duration
Every article tested saw a lift, with the highest reaching 40.3%
A measurable improvement in our SEO and AEO standing

The takeaway

This validated multi-modal content in mid-funnel marketing, and it improved our SEO along the way. Meeting customers where they are did not just raise engagement, it set up deeper connections and higher conversion potential.

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Good questions

Does adding audio to blog content improve engagement?

In this test it did. Adding a cloned-voice "listen to this article" option across ten posts raised engagement 21.7%, lifted engaged sessions 69.7%, and improved SEO standing, with every single article seeing a lift.

Why clone a real voice instead of using a stock text-to-speech voice?

A familiar, human voice keeps people listening. It reads as the brand talking to them rather than a robot reading at them, which is what drove the retention and session-time gains here.

Work with Kaitlin