case studywebbrand systems

Case study: a web overhaul across 85+ properties

I led a cross-functional rebuild of 85+ micro-sites and a corporate platform for a national luxury real estate brand. 3x faster rollouts, 34% lower costs, and a brand architecture still live ten years later.

July 2, 2025·1 min read

Case study: a web overhaul across 85+ properties

TL;DR

Goal: modernize a corporate digital ecosystem while keeping brand consistency across dozens of local markets.
Rebuilt 85+ micro-sites and the full corporate platform, with wireframing, A/B testing, SEO, and a full analytics suite.
Built governance and QC systems so it stayed consistent long-term.
Result: 41%+ more combined site exposure, 3x faster rollouts, 34% lower costs, and an architecture still live ten years on.

The objective

Modernize the corporate digital ecosystem for a national luxury real estate brand while keeping brand consistency across dozens of local markets.

Strategy

Led a cross-functional team to revamp 85+ micro-sites and the full corporate platform architecture, spanning leasing agents, developers, investors, and associates.
Directed wireframing, A/B testing, SEO, proofing, and the full analytics setup.
Developed scalable governance and QC systems for long-term sustainability.
Set properties up for funnel tracking, conversion optimization, and brand cohesion.

Results

Consolidated presence across 85+ property assets, with combined site exposure up over 41%.
Established analytics for lead capture, leasing automation, and retention forecasting.
Standardized templates increased rollout speed 3x and lowered costs 34%.
The new brand architecture is still live ten years later.

Takeaway

Systematizing creativity lets local teams move faster while keeping brand integrity.

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Good questions

How do you keep a brand consistent across dozens of websites?

Standardized templates, clear governance and QC, and analytics baked in from the start, so local teams can move fast without drifting from the brand.

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