People are surprised that I do both bronze and brand strategy. To me it is one skill in two outfits: watch how a person moves, then shape the path they take.
March 24, 2026·1 min read
When I sculpted "Unaware", I was thinking about a businessman being slowly taken back by nature. He is curious, innocent, consumed, and blissfully oblivious to the downside. I built the whole piece to move your eye from his calm face down to the vines already claiming him, so you feel the entropy before you name it.
That is a funnel. I just made it out of bronze.
In brand work I do the same thing on a screen:
Then I shape the path so the next step feels obvious and kind.
Sculpture taught me to watch people, not personas. A persona says "a 34 year old marketing manager." A real person is tired, a little skeptical, and holding a phone with one hand while a toddler pulls the other. You design very differently once you picture the second one.
Marketing keeps my art honest about the viewer. Art keeps my marketing honest about feeling. When I only did one, I got a little worse at it. Together they stay sharp.
So no, the sculpture is not a side quest from the strategy. It is where I practice the same thing with my hands.
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Marketing psychology means designing around how people actually decide: attention, emotion, memory, and small nudges, rather than assuming they read every word and weigh every option. I use the same read of human behavior in my sculpture, where a pose or a texture guides your eye and your feeling.
Because both are about guiding a person through an experience. Art keeps me honest about feeling, and marketing keeps me honest about the viewer. Each one sharpens the other.